Five Steps to a Better Brand
By Bryanna McCullough
Branding is essential to any business or organization. A brand is more than a color palette and a logo. It’s an identity, an emotional connection with your public. It’s recognizable, stands out against competitors and has the power to influence your target audience.
As Creative Director for the 2018 CreateAthon@WVU, it is my responsibility to lead the branding process for this years event. Again, branding is a process but it is necessary to develop our brand before we can begin to create content and messaging for CreateAthon@WVU.