Five Steps to a Better Brand

By Bryanna McCullough

Branding is essential to any business or organization. A brand is more than a color palette and a logo. It’s an identity, an emotional connection with your public. It’s recognizable, stands out against competitors and has the power to influence your target audience. 

As Creative Director for the 2018 CreateAthon@WVU, it is my responsibility to lead the branding process for this years event. Again, branding is a process but it is necessary to develop our brand before we can begin to create content and messaging for CreateAthon@WVU.

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Createathon WVU