5 Key Elements That Go Into Making a Sponsorship Successful
By Angelica D'Annunzio
Sponsorship is a business relationship and marketing program between commercial companies and events or activities. In particular, sponsorship is the provision of funds and services to achieve marketing and communication objectives (Sponsorship, n.d).
Sponsorships give organizations the opportunity to expand, make their voices heard, and touch the lives of others. Sponsorships are more than providing money to an organization. Those who sponsor deserving organizations also help to promote the organization, while helping shape the consumers' attitudes towards the brand.